Time flies when you’re having fun, and William Shatner always looks like he’s having fun. Did you know that he has now been the priceline.com spokesperson for nearly 10 years. It really has been that long.
Thinking about the last 10 years and I have to wonder if what attracted priceline to Shatner in the first place is hurting them now. He really is his own brand… recently his revived “music” career and his larger than life characters on shows like Boston Legal have created a powerful recognizable force. Most of priceline’s ads pander to Shatner's brand and the question is: where is priceline in all of this? Does priceline take such a back seat to Shatner that they are overshadowed?
Consider the following:
http://www.youtube.com/watch?v=8f1CgJXkcUQ
http://www.youtube.com/watch?v=0s_5dg3FNXA
http://www.youtube.com/watch?v=K9NnSuLtFbQ
http://www.youtube.com/watch?v=8wDM_g0aHN4
http://www.youtube.com/watch?v=oT1heZBxsFY
http://www.youtube.com/watch?v=hBNL9xx3Ie0
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