Conversion Crazed

Historical Monuments Will Be Around Forever? You Had Better Bank on it.

I love a good campaign. I should share more of these as I come across them. This is a great one out of Germany. The campaign is trying to get donations for a foundation setup to protect German national monuments. The campaign features pictures of the building and superimposes German bank notes highlighting the same monuments. Headline: Germany's historic monuments need help. Donations: Account No. 30 55555

Credits:
Agency: Ogilvy & Mather, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter: Peter Roemmelt
Art Director: Simon Oppmann
Photographer: Hana Kostreba
Photo Editors: Hana Kostreba, Robin Ebener

Make a Splash

My sister sent this to me and I had to pass along. Been to any auto shows lately? If so you might have seen Jeep's waterfall. The jets of water are programmed to show random designs, road designs, the Jeep logo, and names of the car lines. Pretty ingenious way to draw attention to the booth both from the visuals but also the sound of the splash of the water.

Someone you should all know

I completely missed this, so it came as a surprise to me but Martin Conroy passed away last week, truly one of the greats. Thanks to Rob for his post, please read it to learn more about Mr. Conroy and for other's comments on his passing.

Cutting through the Competition

Great creative for Zwilling J.A.Henckels. This is about as memorable as it comes for outdoor advertising. Anyone know the agency?

Found on AdJab

Another Ad I Wish I Had Created

It's not often that I watch or see an ad and have to drop everything to write about it. Today I caught Liberty Mutual's new campaign "Responsibility. What's your Policy?" done by Hill|Holliday. Funny thing is HH's comments in their blog about launching the campaign was exactly what I was thinking. It's not every day you can put a human face on something like insurance or to tap cleanly into a universal human quality/trait as your core brand value.

[Side Note: Ernie Schenck wrote the HHCC post but he's also someone I've been reading for a long time check out his blog: Erie Schenck Call's This Advertising?]

As for the ad itself it brilliant creative. Great photography and an amazing concept that flows really well throughout the spot. Hat's off.

I think the other thing that caught my attention was the use of HEM's song "Half an Acre". For those of you who know me you know that I'm a music freak and to hear a really unknown but great artist in the spot was neat and it worked so well at really pulling the heart strings. I'm really loving the fact that ads coming out now are really featuring eclectic artists and songs... look for a post in the near future about the trend of music in ads. Cheers!

Great Email: Kill da wabbit

A standing ovation for the Utah Symphony and Opera's last email campaign: Let's face it, the symphony and the opera aren't as hip as the used to be... but I love to see them let down their hair a bit to try to attract the mainstream. The headline for the Wagner opera is a perfect way to associate the possibly unknown composers name with the music most people know: conquer the world (reference to nazi propaganda films) or Kill da wabbit (great pop culture reference to the Loony Toons cartoon). Nice work!

Don't know what cartoon I'm talking about (i.e. living under a rock) photo from the cartoon

Sometimes the product should sell itself

Freaking Brilliant
Friskies ad by Leo Burnett Lisbon.

(click to see larger versions)

as spotted on: adverblog