Conversion Crazed

Sorry it been so long, no wait I'm not

Well I was going to start off by apologizing for the long period of time between my last post, however a recent conversation made me rethink that. Last week I was at dinner with two friends and over a very nice meal at a very nice restaurant we started in discussing the finer points of life and things we enjoy. We were all workaholics at the table and at one point one individual asked us "when was the last time you took two weeks off? I'm talking 10 days off here". I looked at both the person asking the question, and at our friend, and for a just a glance I saw the split second small smirk that made me know they were thinking the same thing I was, guilty pleasure.

See as a workaholic the thought of two weeks off has an almost ethereal existence, a thing of legend, not tangible or even comprehendible, but also at the same time something extremely mischievous. I mean for us how can taking that amount of time be akin to anything but getting away with something, and I mean something big. So after our split second impish grins it was confession time. I was first, 1998, ouch... next up 1988, ouch... finally uh never...the deathblow. The comment of "that's really sad" held no candle to it. Almost a decade, and almost a quarter of a century without a extended vacation...yikes!

I acknowledge I work too much and too hard for my own good, as others obviously do, so I'm resolved to take advantage of more opportunities for time off, maybe not in the form of the holy grail of multiple weeks off but at least in small breaks and enjoying my nights and weekends more. While this blog is something I'm passionate about, it is related to my work so I won't feel bad about the occasional break. I'm also resolved to think really hard about when I can plan my extended vacation.

Cheers!

A Better Attempt At Blogging

Having just returned from a writing conference (I know what your thinking “he is obviously not a writer, what was he doing at a writing conference?) it was led by the fine people at FutureNow, Inc, a marketing firm focused on increasing focus on customer movivations and designing a “ Persuasion Architecture” to meet those needs. It was a very valuable visit not only for the conference but also with the amount of face time I was able to spend with their world class staff. Plus I also had some phone time with a great marketer that I have a ton of respect for, Sam Decker, truly brilliant. I left the conference a little more energized to really focus on our key value propositions and how we are exposing our customers to them.

That said it’s been a long time since I wrote in this blog so I’m back and will be making a better effort at posting…

Splitting the Blog

I found that i had about as much success at balancing my business and personal posts in my blog as I do in my life. So, I have decided to split them out and have created this blog: ConversionCrazed as a place to talk about business and specifically marketing related trends. I have reposted all of my past posts from my personal blog. I hope by having this blog especially for business it will prompt me to write more. Cheers!